Loblolly was born from a lifelong obsession with lip balm. After years of trying products filled with paraffins, petroleum-based ingredients, artificial flavors, and formulas that never seemed to truly nourish our lips, we decided to create something better.

We set out to make a premium balm with naturally derived ingredients, fun and delicious flavor blends, and no artificial sweeteners or unnecessary fillers — just a balm that leaves your lips feeling soft, smooth, and genuinely hydrated.

We wanted Loblolly as a brand to feel fun colorful, elevated, and giftable while also moving away from single-use plastics. Our oversized eco-friendly paper tubes help make an everyday essential feel a little more special — better for the environment and more fun to use.

At its core, Loblolly is about turning a basic lip balm into something cleaner, brighter, and a more enjoyable experience!